The Concept of Business Reputation of the Legal Entity

Abstract

The general personal non-property rights are the part of rights, which, to a great extent, condition the social status and stability for the civil circulation of legal entities and offer the guarantee for the steadiness and social calm. The catalogue of the personal non-property rights (personal rights) encompasses a number of rights, the most significant of which was chosen and included in the general part of the Civil Code. Among the personal non-property rights, the object of private legal protection is deemed to be the business reputation of a person along with the dignity and honor acknowledged and defined by the Constitution. A legal entity as well as a natural person can build its business reputation. In the modern civil circulation under the conditions of fierce com­petition the improvement of means of legal defense of the trademarks as well as business reputation of the legal entity is becoming increasingly important. The protection of business reputation of the legal entity is a matter of practical and legal interest but a problematic issue as well. If considering either the earlier or present effective legislation offering no normative concept of the business reputation, it is of utmost importance to clarify the essence of business reputation based on the Judicial Practice and Legal science and this is what the present paper aims at.